Audit plugins & tags
Every script currently firing on checkout, and what each one is actually reporting.
Platforms
Woocommerce Tracking & Attribution
WooCommerce tracking usually means three plugins fighting over the same pixel. We consolidate onto a single server-side source of truth, wired to your actual order and refund data rather than a plugin's guess at it.
1
Single conversion source, replacing overlapping plugins
2–3wk
Typical setup & QA turnaround
0
Events dropped by caching or page-builder conflicts
The problem
Every "marketing" plugin thinks it owns the pixel
A typical WooCommerce store ends up with a Meta pixel plugin, a Google tag plugin and a marketing-automation plugin, all firing events off the same purchase — often with different values, different currencies, and no coordination between them.
We consolidate onto one server-side source of truth, wired to WooCommerce's actual order data, so every platform hears about the same sale once.
The fix
What we set up
- Single conversion source, replacing overlapping tracking plugins
- Server-side conversions via the platform's native or app-based API
- GA4 ecommerce events matched to order totals, tax and shipping
- Caching and page-builder conflicts that silently drop events, fixed
- Refunds and cancellations reconciled back into ad-platform reporting
- Consent signals respected across every plugin sending an event
Before & after
What changes once there's one source of truth
Same store, same plugins removed from fighting each other — replaced with one event feed everyone can trust.
Three plugins, each firing their own pixel
Every "marketing" plugin adds its own script to checkout, each reporting a slightly different version of the same order.
Before
3 plugins, 3 pixels
After
1 consolidated source
Caching silently drops events
A cached page serves stale tracking to some visitors, and nobody notices until the conversion numbers stop making sense.
Before
Dropped by cache
After
Cache rules tested
GA4 totals don't match real orders
Tax, shipping or discount codes handled inconsistently mean GA4 ecommerce revenue and your actual order table never quite agree.
Before
Doesn't reconcile
After
Matches order totals
Process
How the setup runs
Consolidate onto one source
Server-side events wired to WooCommerce's real order data, replacing the overlap.
Test against caching
Verified with your caching layer active, since that's where WooCommerce tracking usually breaks.
Hand over and document
A written record of what's sending what, and where each number comes from.
What clients say
Don't just take our word for it
Refunds were never reaching the ad platform, so it kept buying the customers most likely to return things. Feeding returns back changed which products we advertise at all.
They talked us out of a piece of work we had already agreed to pay for, because they did not think it would earn its fee yet. That bought more trust than any result on a slide.
Clear scope, clear finish line, no drifting retainer. The handover documentation was good enough that our own team could pick it up.
Questions
Common questions
Which plugins commonly cause conflicts?
Multiple "all-in-one" marketing plugins each trying to send the same purchase event is the most common cause, alongside caching plugins that aren't configured to exclude tracking scripts.
Do you remove our existing tracking plugin?
Usually we consolidate onto one source rather than removing everything — the goal is one plugin or method doing the job correctly, not zero plugins.
Will this work with our page builder and caching setup?
Yes — we test against your actual caching and page-builder configuration, not a bare install, since that's where most WooCommerce tracking bugs live.
Can you also fix the site itself, not just tracking?
Yes — this pairs naturally with WooCommerce Development when both are needed.
Start here
Find out what your account is actually reporting
Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.
No pitch deck · No lock-in · Findings are yours either way