Map the funnel
Every step from click to close, and where leads currently go quiet.
Development
Sales Funnel Setup & Automation
The ad gets the click. The funnel decides whether it turns into a customer. We build the pages and the automation behind them as one connected system, not three separate tools that happen to sit next to each other.
<5min
Typical time from conversion to first follow-up
3–5wk
Typical funnel & automation build timeline
0
Leads sitting in a spreadsheet before someone sees them
The problem
A funnel is only as good as the handoff between its steps
Most funnels don't fail at the landing page. They fail at the join: a lead fills a form and the follow-up email goes out six hours later, a cart gets abandoned and nothing happens, a hot lead sits in the same queue as a cold one because nothing scored the difference.
We build the pages and the automation that connects them as one system, so the speed of the follow-up matches the intent of the click that started it.
The fix
What we build
- Landing and funnel pages built to convert the specific traffic paying for them
- Email and SMS automation sequences, triggered off real behaviour not a fixed delay
- Abandoned cart and abandoned form recovery flows
- Lead scoring, so sales calls go to the leads worth calling first
- CRM handoff, so nothing sits in a spreadsheet before someone sees it
- Built on the same tracking data as your ad accounts, not a separate silo
Before & after
What changes once the funnel is one system
Same ad spend, same traffic — the difference is what happens in the minutes after someone actually raises their hand.
The follow-up email goes out hours later
A lead converts while the intent is highest, then waits behind a batch send that goes out on a fixed schedule instead of in real time.
Before
Hours later
After
Minutes later
Abandoned carts and forms go nowhere
Someone gets 80% of the way through and stops, and no sequence is listening to bring them back.
Before
No recovery flow
After
Automated recovery
Every lead treated the same, regardless of intent
A high-intent buyer and a curious browser land in the same queue, so sales spends time on the wrong calls first.
Before
No lead scoring
After
Scored & prioritized
Process
How a build runs
Build pages and sequences
Landing pages and automation built together, so the follow-up matches what the page promised.
Connect the CRM
Leads scored and handed off automatically, instead of waiting on a manual export.
QA and hand over
Tested through real submissions and abandonments, then documented for your team.
What clients say
Don't just take our word for it
Refunds were never reaching the ad platform, so it kept buying the customers most likely to return things. Feeding returns back changed which products we advertise at all.
They talked us out of a piece of work we had already agreed to pay for, because they did not think it would earn its fee yet. That bought more trust than any result on a slide.
Clear scope, clear finish line, no drifting retainer. The handover documentation was good enough that our own team could pick it up.
Questions
Common questions
What platforms do you build funnels on?
We work within GoHighLevel, HubSpot or a custom Shopify/WooCommerce funnel, matched to what your team already knows how to run.
Do you write the email and SMS copy as well?
We can, or work from copy your team provides. Either way the sequences are built and tested by us.
How does this connect to our ad tracking?
The funnel's events feed the same server-side tracking layer as your ad accounts, so a converted lead here shows up correctly on the platform that sent it.
Can you migrate an existing funnel instead of rebuilding it?
Yes — most engagements start with what's already built and fix the specific joins that are leaking leads, rather than starting from a blank page.
Start here
Find out what your account is actually reporting
Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.
No pitch deck · No lock-in · Findings are yours either way