Written up as narratives rather than metric posters. Numbers appear once a client has approved them in writing.
Online Pilates Classes
A subscription business where the ad platform was optimising to first payment and had no visibility of whether anyone stayed past month two. Fixing what counted as a conversion changed which customers the bidding went looking for.
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Imported Makeover
Reported revenue looked strong because it was recorded at checkout and never adjusted afterwards. Feeding refunds back changed the picture, and changed which products were worth buying traffic for.
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Doze Host
A tag manager migration that was never finished left a legacy tag firing alongside the new one. Every signup counted twice, consistently enough that nothing looked wrong internally for a long time.
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Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.
No pitch deck · No lock-in · Findings are yours either way