Confirm the source of truth
Which number finance actually trusts, and what feeds it, before a single chart gets built.
Reporting & Compliance
Looker Studio Reporting Dashboard
One dashboard, blending your ad platforms, GA4 and order data, built against margin instead of platform-reported revenue. You own it, and it updates itself.
1
Number finance and marketing both trust
2–3wk
Typical build & review timeline
Daily
Automated refresh, no manual export
The problem
Finance keeps a separate spreadsheet for a reason
Most marketing dashboards report platform revenue, and most finance teams don't trust platform revenue — usually because it's been wrong before. The result is two versions of the truth: the one marketing presents, and the one finance actually plans against.
We build a single dashboard that blends ad spend, GA4 and your real order or CRM data, so the number on the screen is the number finance would have calculated themselves.
The fix
What we build
- Blended data source combining Google Ads, Meta, GA4 and order data
- Reporting built against margin or contribution, not last-click platform revenue
- Automated daily refresh, no manual export-and-paste
- Client-owned dashboard, in your own Looker Studio and data source accounts
- Filtered views by channel, campaign or time period, built to how you actually review
- Documented so your team can extend it without coming back to us for every change
Before & after
What changes once one dashboard is the source of truth
Same data, same spend — the difference is whether marketing and finance are finally looking at the same number.
Marketing reports platform revenue, finance doesn't trust it
Last-click, platform-attributed revenue rarely matches what finance sees land in the bank, so it gets quietly ignored.
Before
Platform revenue
After
Margin-based reporting
Manual export-and-paste before every review
Someone spends an hour before every meeting pulling numbers from three platforms into one spreadsheet by hand.
Before
Manual export
After
Automated daily refresh
The dashboard lives in the agency's account, not yours
Switch agencies or end the engagement and the dashboard, and everything connected to it, disappears with them.
Before
Agency-owned
After
Client-owned from day one
Process
How the build runs
Blend the data sources
Ad platforms, GA4 and order data connected and reconciled against each other.
Build and review the dashboard
Structured around how you actually review performance, not a generic template.
Hand over ownership
Delivered in your own accounts, documented, with automated refresh already running.
What clients say
Don't just take our word for it
Search terms get read by an actual person every week. The list of things we were paying for and did not want was longer than I expected.
Our GA4 was a mess of duplicated events and half-built ecommerce. It now reconciles against our order table close enough that finance stopped keeping a separate spreadsheet.
They were upfront that a perfect match between the platform and our books was never going to happen. What we got instead was a small gap they could explain.
Questions
Common questions
Do we own the dashboard afterwards?
Yes — it's built in your own Looker Studio and data source accounts from the start, not handed over as a copy later.
What if our order data isn't clean?
That's usually the actual project. We reconcile what's there first, then build the dashboard on top of data worth trusting.
Can you add new views after launch?
The dashboard is documented so your team can extend it directly. We're also available for ongoing changes if you'd rather we handle it.
Can the dashboard include data beyond ad platforms?
Yes — email, SMS or CRM data can be blended in alongside ad spend and GA4, as long as there's an API or export to connect it.
Start here
Find out what your account is actually reporting
Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.
No pitch deck · No lock-in · Findings are yours either way