Audit every platform
What each pixel currently reports, and where the numbers already disagree with each other.
Conversion Tracking
TikTok and Multi-Platform Tracking
Advertising on more than one platform means every one of them needs its own server-side event feed — wired to the same data layer, so the same order doesn't get counted three different ways.
1
Shared event source feeding every platform
2–3wk
Typical setup & QA turnaround
0
Orders counted more than once across platforms
The problem
Three ad platforms, three pixels, one order
Add TikTok or LinkedIn to a Meta and Google setup and the tracking problem doesn't triple — it compounds. Each platform's browser pixel has its own blind spots, and without a shared server-side source of truth, each one ends up reporting a slightly different version of what happened.
We build the TikTok Events API and LinkedIn Conversions API on top of the same event data your other platforms already use, so every platform counts the same order once, with the same value attached.
The fix
What we set up
- TikTok Events API, matched against browser-pixel events
- LinkedIn Insight Tag and Conversions API, for B2B lead-gen accounts
- A shared server-side event source feeding every platform consistently
- Deduplication across platforms, not just within each one
- Consistent event naming and values, so cross-platform reporting reconciles
- Consent signals mapped per platform, respected everywhere it collects
Before & after
What changes once every platform shares one source
Same spend, spread across more platforms. The difference is whether each one agrees on what actually happened.
Each platform pixel reports a different order count
With no shared source, TikTok, LinkedIn and Meta each end up reporting a slightly different version of the same week's sales.
Before
Three different totals
After
One shared source
New platforms bolted on without deduplication
Adding TikTok's browser pixel next to an existing Meta and Google setup, with no cross-platform dedup, means some orders get counted by every platform at once.
Before
Counted 2–3×
After
Counted once
Event names and values don't match across platforms
"Purchase" on one platform and "CompletePayment" on another, with different currency handling, makes blended reporting meaningless.
Before
Inconsistent naming
After
One naming standard
Process
How the setup runs
Build the shared event source
One server-side feed, structured so every ad platform draws from the same underlying data.
Wire in each platform's API
TikTok, LinkedIn and any other platform connected with matching event names and values.
Reconcile and hand over
Checked so platform-reported numbers actually agree with each other and with your orders.
What clients say
Don't just take our word for it
Every agency before this one wanted to raise the budget. This one spent the first month cutting waste and explaining exactly what was being removed and why.
Refunds were never reaching the ad platform, so it kept buying the customers most likely to return things. Feeding returns back changed which products we advertise at all.
You speak to the person doing the work. No account manager relaying questions and coming back three days later with half an answer.
Questions
Common questions
Which platforms does this cover?
TikTok and LinkedIn most commonly, though the same server-side approach extends to Pinterest, Snapchat or any platform with a Conversions API equivalent.
Do we need this if we already have Meta and Google set up properly?
If those two are already server-side and reconciled, this mostly means extending the same event source to the new platform rather than starting over.
Will our reported numbers still differ slightly between platforms?
Some variance is normal — attribution windows and modelling differ by platform. What this fixes is the same order being counted with wildly different values or missed entirely.
Can you add a new platform later without rebuilding everything?
Yes — that's the point of the shared event source. A new platform is a new connection to the existing feed, not a new build from scratch.
Start here
Find out what your account is actually reporting
Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.
No pitch deck · No lock-in · Findings are yours either way