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The Mercer Brand: a theme rebuild with tracking built in

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The brief

The Mercer Brand needed an Online Store 2.0 rebuild that could carry a custom post-purchase upsell step through Checkout Extensibility, without the launch breaking the pixels the ads team depended on.

What we built

Theme rebuild on Online Store 2.0, section-based and merchant-editable

A Checkout Extensibility upsell step added post-purchase, not pre-checkout

Conversion tracking rebuilt alongside the theme, not bolted on after launch

Speed pass so Core Web Vitals held up once the new sections shipped

Results

— Add the approved metric here once confirmed

More work

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